In Keywords Explorer, we also show the “Traffic Potential” metric for each keyword. This estimates how much traffic the current top-ranking page for the keyword gets. And this is usually a good indicator of how much traffic you can get by ranking #1.
You can also look at search volume, but “Traffic potential” tends to be more accurate. This is because pages usually rank for more than one keyword.
Learn more: How to Do Keyword Research for SEO
On-page SEO is where you optimize the content on your page to rank higher on search engines. It revolves heavily around understanding what searchers want and giving it to them—a process known as optimizing for search intent.
For example, if we look at the top results for the keyword “best protein powder,” we see that they’re all blog posts comparing top picks:
This tells us that although searchers are in the market for a protein powder, they’re still weighing up their options and aren’t quite ready to buy. As a result, it would be tough to rank an e-commerce product page for this query. That’s not what searchers want.
Learn more: On-Page SEO: Complete Beginner’s Guide
Link building is the process of acquiring backlinks from other websites to your site. It’s important because backlinks are one of Google’s top three ranking factors.
This is probably why there’s a clear correlation between linking websites and organic traffic: